How to Set Up Algorithms on Popular Online Platforms: A Complete Guide

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How to set up algorithms on popular online platforms: a complete guide

On platforms like Facebook, Instagram and TikTok, algorithms determine what content to show you. Learn how to set up recommendations and limit inappropriate content.

Introduction: What are recommendation algorithms?

Algorithmic recommendations play a key role in how users interact with content on social media. Every day, millions of people, including you, are confronted with algorithms on platforms like Facebook, Instagram, TikTok and YouTube. These algorithms help us find content that matches our interests, but sometimes they don't show us what we really need. In this article, we'll look at how to set up algorithms on popular online platforms.

How do recommendation algorithms work?

Algorithms analyze various data such as age, location, gender and user behavior to suggest relevant content. The more you interact with certain topics, the more accurate the algorithm becomes. However, sometimes we need to change the settings so that the algorithms show only the content that interests us.

Adjusting algorithms on popular platforms

Facebook

There are several useful settings for managing your Facebook feed:

  • Go to the Settings section > «Content settings».
  • Enable the optionUnfollow people and groupsto exclude unwanted posts.
  • Use the Show less option for political or graphic content.
  • In the Activity History section, delete your interaction history to prevent similar content from being shown in the future.

Facebook also allows you to flag content as “Interesting” or “Not interested”.

Instagram

Instagram provides a number of tools to customize recommendations, especially for Reels:

  • Click on the double heart icon on the video to see a list of interests related to your behavior.
  • In the content settings, you can turn off political content suggestions and set interests for Reels.
  • In the main feed, you can mark posts as «Interesting» or «Not interested».

To customize themes in Reels, use the section «Interests»to specify what to show you more often or less often.

Threads

In Threads, you can set up recommendations as follows:

  • Click on the three-dot menu below a post and select Not Interested to reduce the number of posts on that topic.
  • On mobile devices, you can clear your like history or filter by keywords and topics.

Threads is also testing the feature“Algorithm Queries”, where users can specify what content they want to see more or less often.

X (formerly Twitter)

On X, the algorithm can be configured like this:

  • Open the three-dot menu in the top right corner of a post and select Not Interested.
  • In the Content You See settings, you can select interests and mute topics that don't match your preferences.

You can also turn off notifications for specific keywords and users.

TikTok

TikTok provides similar tools for managing algorithms:

  • Hold on a video to mark it as Not Interested.
  • In Content Settings, you can manage topics such as Dancing, Humor and others, adjusting the amount of content on those topics.

For deeper changes, use the Refresh Feed option recommendations»to retrain the algorithm based on your new preferences.

Conclusion

Social platform algorithms can be useful, but often require tweaking to more accurately display the content that interests you. Using the tips above, you can control what is shown to you on Facebook, Instagram, TikTok and other platforms.

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