X, formerly Twitter, is testing a change in how links are handled in iOS. The purpose of the changes is that the “Like”, “Reply” and “Repost” buttons should always be visible. Today, when you click on a link, X opens to a page that completely overlays the original post.
The developers of xrust believe that this reaction from the program turns people away, making them less likely to click “Like” or otherwise interact with the content. A significant portion of users likely never return to Twitter after clicking on an external link. Therefore, the company minimizes the original post instead of allowing the browser to take up the entire screen.
Elon said in a post on X that changes will be made to the way the system works. This can lead to an increase in the reach of linked posts. He claims the company will drop «all heuristics» in four to six weeks, meaning likes and replies will have less impact. Instead, he said, «Grok will literally read every post and watch every video (more than 100 million a day) to match users with the content they're most likely to be interested in.»
Moving to artificial intelligence-based understanding of post content instead of a rules-based algorithm has long been an obvious goal of X. These The changes could lead to increased reach even for accounts with very few followers.
Xrust X, formerly Twitter, will change how it reacts to link clicks
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