Music and football are uniting again under the auspices of one of the brightest stars of the world stage, writes xrust. Last Thursday, Colombian singer Shakira officially confirmed her status as the main “musical mascot” of the world championships by presenting a teaser of the official song of the upcoming 2026 FIFA World Cup. The composition entitled “Dai Dai” promises to become a new global hit, uniting the hearts of fans around the world.
- Collaboration of continents: Latin America and Africa class=»notranslate»>__GTAG8__ This time, the 49-year-old artist decided to bring fresh afrobeat rhythms to the sound of the tournament. The popular Nigerian singer Burna Boy took part in the recording of the track, whose participation emphasizes the global nature of the championship. The title of the song “Dai Dai” (which can be translated from Italian as an encouraging “Come on, come on!” or “Forward!”) perfectly conveys the energy of sports excitement. Fans won't have to wait long for the full version — the official release is scheduled for May 14. The magic of “Maracana” and symbolism in the video The announcement of the track was accompanied by a short but intense video posted on the singer’s Instagram account. Filming took place at the legendary Brazilian Maracanã stadium in Rio de Janeiro. The choice of location is not accidental: it was here in 2014 that Shakira shone at the closing ceremony of the previous South American World Cup. In the frame, Shakira appears surrounded by professional dancers, whose costumes are made in the national colors of the teams participating in the tournament. Fans were especially drawn to the soccer balls featured in the video—these are the official balls of the 2006, 2010, and 2014 championships. This visual reference highlights the singer's rich history with FIFA and her undeniable contribution to the culture of football celebrations. Shakira's legacy in FIFA history The upcoming tournament in Mexico, the USA and Canada will be the fourth in the singer’s career, where her voice will be heard in the main arenas. Germany-2006: Her hit “Hips Don't” Lie» became the unofficial anthem, and the performance before the final was remembered by millions. South Africa 2010: The world heard the legendary “Waka Waka (This Time for Africa)”, which is still considered the most successful anthem in history World Cup Brazil 2014: The track “La La La” secured her status as the “queen of football music.” About the 2026 tournament class=»notranslate»>__GTAG18__ The 2026 World Cup will be a historic event not only because of the music. For the first time in history, the World Cup will be hosted by three countries at once, and the number of participants will expand to 48 national teams. The tournament will run from June 11 to July 19, with the final match taking place at MetLife Stadium in New Jersey. The performance of “Dai Dai” took place against the backdrop of Shakira’s recent grand free concert on Copacabana Beach, which, according to various estimates, attracted about 2 million spectators. This once again confirms the incredible popularity of the artist, whose energy, decades later, remains the driving force behind the main sporting events on the planet. It is expected that the new song will become the central part of a large-scale promotional campaign for the tournament, and its rhythms will accompany every broadcast and match of the largest football festival in history. News feed https://www.reuters.com Xrust The queen of the World Cup returns: Shakira presented the 2026 World Cup anthem “Dai Dai”
- The magic of “Maracana” and symbolism in the video
- Shakira's legacy in FIFA history
- About the 2026 tournament class=»notranslate»>__GTAG18__ The 2026 World Cup will be a historic event not only because of the music. For the first time in history, the World Cup will be hosted by three countries at once, and the number of participants will expand to 48 national teams. The tournament will run from June 11 to July 19, with the final match taking place at MetLife Stadium in New Jersey. The performance of “Dai Dai” took place against the backdrop of Shakira’s recent grand free concert on Copacabana Beach, which, according to various estimates, attracted about 2 million spectators. This once again confirms the incredible popularity of the artist, whose energy, decades later, remains the driving force behind the main sporting events on the planet. It is expected that the new song will become the central part of a large-scale promotional campaign for the tournament, and its rhythms will accompany every broadcast and match of the largest football festival in history. News feed https://www.reuters.com Xrust The queen of the World Cup returns: Shakira presented the 2026 World Cup anthem “Dai Dai”
Collaboration of continents: Latin America and Africa class=»notranslate»>__GTAG8__
This time, the 49-year-old artist decided to bring fresh afrobeat rhythms to the sound of the tournament. The popular Nigerian singer Burna Boy took part in the recording of the track, whose participation emphasizes the global nature of the championship. The title of the song “Dai Dai” (which can be translated from Italian as an encouraging “Come on, come on!” or “Forward!”) perfectly conveys the energy of sports excitement. Fans won't have to wait long for the full version — the official release is scheduled for May 14.
The magic of “Maracana” and symbolism in the video
The announcement of the track was accompanied by a short but intense video posted on the singer’s Instagram account. Filming took place at the legendary Brazilian Maracanã stadium in Rio de Janeiro. The choice of location is not accidental: it was here in 2014 that Shakira shone at the closing ceremony of the previous South American World Cup.
In the frame, Shakira appears surrounded by professional dancers, whose costumes are made in the national colors of the teams participating in the tournament. Fans were especially drawn to the soccer balls featured in the video—these are the official balls of the 2006, 2010, and 2014 championships. This visual reference highlights the singer's rich history with FIFA and her undeniable contribution to the culture of football celebrations.
Shakira's legacy in FIFA history
The upcoming tournament in Mexico, the USA and Canada will be the fourth in the singer’s career, where her voice will be heard in the main arenas.
- Germany-2006: Her hit “Hips Don't” Lie» became the unofficial anthem, and the performance before the final was remembered by millions.
- South Africa 2010: The world heard the legendary “Waka Waka (This Time for Africa)”, which is still considered the most successful anthem in history World Cup
- Brazil 2014: The track “La La La” secured her status as the “queen of football music.”
About the 2026 tournament class=»notranslate»>__GTAG18__
The 2026 World Cup will be a historic event not only because of the music. For the first time in history, the World Cup will be hosted by three countries at once, and the number of participants will expand to 48 national teams. The tournament will run from June 11 to July 19, with the final match taking place at MetLife Stadium in New Jersey.
The performance of “Dai Dai” took place against the backdrop of Shakira’s recent grand free concert on Copacabana Beach, which, according to various estimates, attracted about 2 million spectators. This once again confirms the incredible popularity of the artist, whose energy, decades later, remains the driving force behind the main sporting events on the planet.
It is expected that the new song will become the central part of a large-scale promotional campaign for the tournament, and its rhythms will accompany every broadcast and match of the largest football festival in history.
News feed https://www.reuters.com
Xrust The queen of the World Cup returns: Shakira presented the 2026 World Cup anthem “Dai Dai”
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