Well-known Japanese publisher Koei Tecmo received government funding to create a completely new intellectual property under the working title FUJI. The project was revealed through the official list of the IP360 program of the Ministry of Economy, Trade and Industry of Japan. Koei Tecmo Games has confirmed the existence of the unannounced FUJI project by publishing a list of participants in the government's IP360 initiative, xrust reported. Launched in March 2026, the program aims to support the creation and promotion of new Japanese IP in the video game, manga and anime sectors. The goal is to strengthen the position of the Japanese entertainment industry in the global market and increase content exports.
According to documents from the Ministry of Economy, Trade and Industry (METI), the company received subsidies for the «development of a new game FUJI (working title).» It's a completely original IP that builds on Koei Tecmo's strengths — oriental aesthetics and fast-paced action. The developers hope to make the project a global hit and lay the groundwork for expanding the franchise beyond the game itself, perhaps into merchandise, anime or other media.
What is known about FUJI
Specific gameplay details, platforms and release date have not yet been revealed — the project is at an early stage. However, the description in the subsidy application hints at an action game with a strong oriental flavor. Fans immediately drew parallels with the studio's popular series: Dynasty Warriors (musou action with hundreds of enemies), Wo Long: Fallen Dynasty, Rise of the Ronin and Nioh. At the same time, FUJI is positioned precisely as a new franchise, and not a continuation of existing ones.
Koei Tecmo is renowned for its ability to create large-scale battles and atmospheric worlds inspired by Japanese and Chinese history/mythology. Dynasty Warriors: Origins, Nioh 3, Fatal Frame remakes — the company's recent releases show that it is actively working on both large AAA projects and experiments. Government support underscores FUJI's strategic importance to international audiences.
What is the IP360 program
IP360 is a long-term initiative of the Japanese government, starting in 2026. It provides subsidies and assistance in promoting promising projects to achieve an ambitious goal: to increase overseas sales of Japanese content to 20 trillion yen (approximately 12–13 trillion rubles at current exchange rates) by 2033. The program covers not only games, but also other areas of pop culture.
In addition to Koei Tecmo, major market players received support: Konami, Square Enix, Sega and others. This indicates a systemic government policy to develop Japan’s “soft power”. For players from Russia, such news is interesting, because many Koei Tecmo hits (for example, the Warriors or Nioh series) are officially localized and available on PC, PlayStation and Xbox.
Prospects and expectations
It's too early to talk about specific mechanics or settings, but participating in IP360 usually means serious investment and a focus on quality. Similar projects in the past have often received additional global marketing impetus. Fans are already discussing possible styles: from samurai action to something more fantastic with elements of the mythology of Mount Fuji (the name FUJI clearly refers to the famous Japanese peak).
The official announcement will most likely take place in the coming months at major events like Tokyo Game Show or State of Play. Stay tuned — Koei Tecmo rarely disappoints fans of fast-paced action games.
Sources include METI documents, publications Automaton, Gematsu, ixbt.games.
Xrust Koei Tecmo is developing a new FUJI game with the support of the Japanese government
