Harley-Davidson has officially confirmed the release of a new affordable Sprint motorcycle. The model with a price below $6,000 will go on sale in 2026 and will become the most budget-friendly in the brand’s history in recent decades. The announcement was made on July 30, 2025 at the company's quarterly report. The presentation for dealers took place in October 2025, and a full release is planned for next year. This decision is aimed at attracting younger riders and expanding the market.
What is known about the Sprint model
The new model is named after the iconic Harley-Davidson Sprint of the 1960s–1970s, a compact bike based on Aermacchi, writes xrust. The modern Sprint is positioned as an entry-level motorcycle for the US and international markets.
Key facts: • Price — less than 6000 dollars (approximately about 6000). • Deadlines — presentation to dealers in October 2025, start of sales in 2026. • Platform — new, development begins in 2021. • Additionally — a compact cruiser in a classic style will be released with it.
Technical details have not yet been disclosed, but a lightweight small-volume bike (up to 500 cm³), suitable for the city and beginners, is expected.
The significance of the new product is commented on by Jochen Zeitz
The head of Harley-Davidson Jochen Zeitz emphasized the importance of the new product:
“I am pleased to confirm the launch of our first small displacement motorcycle for the US and global markets, which has been in development since 2021. Inspired by the heritage and spirit of the legendary Harley-Davidson Sprint, this bike embodies boldness, sass and fun, capturing the brand's rebellious energy. Scheduled for 2026 and a global dealer debut in October, it will cost less than $6,000. We are confident that the motorcycle will become not only affordable, but also profitable — this is an important step towards the future growth of the company.”
This quote, note, is taken directly from the transcript of the Q2 2025 report.
Why Sprint is a breakthrough for Harley-Davidson
The brand has long been looking for a way to attract a new audience without losing its image. The current lineup starts at $9,999 (Nightster). Sprint will solve the problem by making Harley accessible to young people and first-time riders.
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