Meta can take another major step in the development of artificial intelligence. According to analysts, the integration of AI search into Facebook can bring corporations up to $10 billion annually and change the balance of power in the Internet search market.
The development of artificial intelligence is gradually changing the usual Internet, xrust states. If just a few years ago users searched for information through traditional search engines, today more and more people ask questions to chatbots and receive ready-made answers without having to click on links. Against this backdrop, Meta Corporation, which owns Facebook, Instagram and WhatsApp, is preparing to bet on its own AI search.
According to Forbes, Morgan Stanley analyst Brian Novak believes that the launch of a new search tool inside Facebook could bring Meta about $10 billion in additional revenue annually. At the current exchange rate, this is equivalent to approximately 780 billion rubles per year. For comparison: this volume is comparable to the annual revenue of many large Russian IT companies.
We are talking about a service that will use the capabilities of artificial intelligence to search and process information. Instead of the usual list of links, users will be able to receive detailed answers generated by a neural network based on data from the Internet and content within the Meta ecosystem.
Experts believe that this area is becoming one of the most promising for technology giants. In recent years, the market has been actively changing under the influence of products such as ChatGPT, Perplexity and Google AI Search. Users increasingly prefer to receive a ready-made answer rather than independently study dozens of sites.
For Meta, the development of the search direction looks like a particularly logical step. The company has the largest audience among social platforms in the world. Billions of people use the corporation's services every day. This means that even partial implementation of search capabilities can quickly attract a huge user base.
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