British singer Dua Lipa filed a lawsuit against Samsung, accusing the company of illegally using her photograph on TV packaging, xrust wrote. According to the artist, the image was used without permission and created the impression that she was advertising the brand's products. The lawsuit was filed in California federal court.
- What happened: Samsung used the singer’s photo on TV boxes class=»notranslate»>__GTAG8__ According to court documents, Samsung placed a photo of Dua Lipa on the front of TV boxes sold in the United States. In the photo, which is called «Dua Lipa — Backstage at Austin City Limits, 2024», the singer is captured backstage at a music festival. According to Reuters, Lipa owns all rights to the image and did not give Samsung permission to use it for commercial purposes. The singer’s lawyers argue that the placement of the photo on the packaging created the impression that the artist was the face of a Samsung advertising campaign or endorsed the company’s products. Why Lipa demands $15 million The lawsuit states that Samsung: violated copyright, violated a trademark, violated the right to publicity (the right to use the image), received commercial benefit due to the singer’s name. According to Lipa's representatives, the use of her image «erodes the singer's brand» and damages her reputation as an artist who carefully selects advertising projects. How the singer found out about the violation class=»notranslate»>__GTAG15__ According to CBC, Dua Lipa discovered the use of her image last June. She sent a request to Samsung to stop using the photo, but according to her legal team, the company ignored the request. The lawsuit says TVs featuring the singer continued to be sold in stores across the country despite the warnings. Social networks played a role: fans bought TVs “because Dua is there” Lipa's lawyers attached screenshots of comments from social network users to the lawsuit. Among them: “I’ll buy this TV just because it’s on the box Dua Lipa.» “I didn’t plan to buy TV, but I saw Dua and took it.” These comments, according to lawyers, confirm that the singer’s image did influence sales and created a false impression of her participation in advertising. Samsung's position: the company refuses to comment Samsung refused to comment, citing the fact that it does not discuss ongoing litigation. Dua Lipa's lawyers are also not yet making further statements, but insist that the violation was «intentional and continuous.» Why this is important: Lipa carefully selects brands Dua Lipa is known for being extremely selective in her advertising contracts. Among its official partners: Versace, Nespresso, Apple. According to Yahoo Entertainment, the singer is «extremely selective» when it comes to commercial collaborations, which is why using her image without permission is seriously damaging to her brand. What the industry says: the case may become a precedent Experts note that Dua Lipa's lawsuit could become an important precedent in the field of protecting the public image of celebrities. “If the court supports Lipa, it will strengthen the protection of public figures from unauthorized use of their images in advertising. Especially in the age of social media, where visual content spreads instantly.” In addition, the case raises questions: how brands use celebrity images, where the boundary between “accidentally captured” and commercial use, how to protect your public image in the digital age. What will happen next: the singer demands a jury trial Lipa demands: compensation of at least $15 million, injunction on further use of the image, recognition of a violation of her rights. According to Global News, the singer insists on having the case heard by a jury. The trial could take months, and the outcome will send an important message to the advertising and marketing industry. Background: not the first high-profile legal dispute surrounding the image of a star In 2022, Lipa already faced a copyright infringement lawsuit over the song Levitating , but the court rejected the claims. In recent years, celebrities have increasingly filed lawsuits over the use of their images without permission, from Kim Kardashian to Ariana Grande. Experts believe that in the era of AI and digital twins, such cases will only multiply. Based on materials from https://www.reuters.com Xrust Dua Lipa sues Samsung, demanding $15 million for using her image on TV boxes
- Why Lipa demands $15 million
- How the singer found out about the violation
- Social networks played a role: fans bought TVs “because Dua is there”
- Samsung's position: the company refuses to comment
- Why this is important: Lipa carefully selects brands
- What the industry says: the case may become a precedent
- What will happen next: the singer demands a jury trial
- Background: not the first high-profile legal dispute surrounding the image of a star
What happened: Samsung used the singer’s photo on TV boxes class=»notranslate»>__GTAG8__
According to court documents, Samsung placed a photo of Dua Lipa on the front of TV boxes sold in the United States. In the photo, which is called «Dua Lipa — Backstage at Austin City Limits, 2024» , the singer is captured backstage at a music festival.
According to Reuters, Lipa owns all rights to the image and did not give Samsung permission to use it for commercial purposes.
The singer’s lawyers argue that the placement of the photo on the packaging created the impression that the artist was the face of a Samsung advertising campaign or endorsed the company’s products.
Why Lipa demands $15 million
The lawsuit states that Samsung:
- violated copyright,
- violated a trademark,
- violated the right to publicity (the right to use the image),
- received commercial benefit due to the singer’s name.
According to Lipa's representatives, the use of her image «erodes the singer's brand» and damages her reputation as an artist who carefully selects advertising projects.
How the singer found out about the violation
class=»notranslate»>__GTAG15__ According to CBC, Dua Lipa discovered the use of her image last June. She sent a request to Samsung to stop using the photo, but according to her legal team, the company ignored the request.
The lawsuit says TVs featuring the singer continued to be sold in stores across the country despite the warnings.
Social networks played a role: fans bought TVs “because Dua is there”
Lipa's lawyers attached screenshots of comments from social network users to the lawsuit.
Among them:
- “I’ll buy this TV just because it’s on the box Dua Lipa.»
- “I didn’t plan to buy TV, but I saw Dua and took it.”
These comments, according to lawyers, confirm that the singer’s image did influence sales and created a false impression of her participation in advertising.
Samsung's position: the company refuses to comment
Samsung refused to comment, citing the fact that it does not discuss ongoing litigation.
Dua Lipa's lawyers are also not yet making further statements, but insist that the violation was «intentional and continuous.»
Why this is important: Lipa carefully selects brands
Dua Lipa is known for being extremely selective in her advertising contracts.
Among its official partners:
- Versace,
- Nespresso,
- Apple.
According to Yahoo Entertainment, the singer is «extremely selective» when it comes to commercial collaborations, which is why using her image without permission is seriously damaging to her brand.
What the industry says: the case may become a precedent
Experts note that Dua Lipa's lawsuit could become an important precedent in the field of protecting the public image of celebrities. “If the court supports Lipa, it will strengthen the protection of public figures from unauthorized use of their images in advertising. Especially in the age of social media, where visual content spreads instantly.”
In addition, the case raises questions:
- how brands use celebrity images,
- where the boundary between “accidentally captured” and commercial use,
- how to protect your public image in the digital age.
What will happen next: the singer demands a jury trial
Lipa demands:
- compensation of at least $15 million,
- injunction on further use of the image,
- recognition of a violation of her rights.
According to Global News, the singer insists on having the case heard by a jury.
The trial could take months, and the outcome will send an important message to the advertising and marketing industry.
Background: not the first high-profile legal dispute surrounding the image of a star
- In 2022, Lipa already faced a copyright infringement lawsuit over the song Levitating , but the court rejected the claims.
- In recent years, celebrities have increasingly filed lawsuits over the use of their images without permission, from Kim Kardashian to Ariana Grande.
- Experts believe that in the era of AI and digital twins, such cases will only multiply.
Based on materials from https://www.reuters.com
Xrust Dua Lipa sues Samsung, demanding $15 million for using her image on TV boxes
